Sunday, August 14, 2011

MOTO BARS® A Great Product Delivers with New Health Benefits!

MOTO BARS® A Great Product Delivers with New Health Benefits!

Merlino Italian Baking Company Responds to Our Customers’ Requests and launches a new and improved MOTO BAR®.

Seattle, WA (PRWEB) August 10, 2004

Merlino Italian Baking Company is taking their popular MOTO BARS® to an even higher level with a new calcium enriched and vitamin fortified formulation. Loaded with healthy elements, moist and all natural, this is the perfect snack bar for everyone in the family. These enhanced bars also have a new yogurt drizzle topping. We have made these additions in response to our loyal customers, who have requested the healthiest snack possible, without sacrificing the taste or texture that they love.

“Our market research indicates that consumers are looking for a powerful nutritional boost when they are snacking or having a quick meal alternative. As busy consumers become more health aware, their dietary concerns demand that they get as much nutrition possible. MOTO BARS® support this wellness trend,” according to Margaret Dormer-Steenson/VP Sales & Marketing. “We are also introducing new labels. We still have our Moto Lady; but she is now featuring 8 great, new, eye appealing, vibrant colors. Our new packaging will call attention to the health benefits of the bars.”

MOTO BARS® are now:

• An excellent source of calcium; 1/3 the Total Daily Recommended Allowance

• Loaded with 10 essential vitamins and minerals

• Made with all natural ingredients

• More moist

• Made with Whole Wheat Flour

• Containing soy protein

MOTO BARS® are a FRESH-BAKED, healthy, natural grab and go snack that are:

• Loaded with organic grains, fruit and other non-GMO ingredients

• Low Fat

• Low Sugar

• No Cholesterol

• High Protein

• Chewy and Moist

• Certified Kosher

• Point Values in Weight Watchers Complete Food Companion

Based in Seattle Washington, the Merlino Italian Baking Company was established by Greg Merlino, grandson of the founders of Pacific Coast Macaroni Manufacturing Company (est. 1922).

Customers in the Northwest have trusted the Merlino name, for 25 years, to offer products made from the finest ingredients. The Merlino Italian Baking Company develops products that are extensively tested and analyzed to fulfill the customersÂ’ desire for healthy, good tasting treats, snacks and bars.

Using family recipes handed down for generations, Merlino Italian Baking Company has created many “Old World” Italian baked items such as Biscotti, Cannestrelli and Torchetti. In addition, Merlino produces the very popular Big Pink Cookie, Lemon Poppy Seed Cookie and other cream cheese iced or chocolate dipped seasonal cookies. Continuing this tradition of high-quality baked products Merlino Italian Baking Company has enthusiastically introduced the Fresh-Baked MOTO BAR® concept to the Snack Bar market.

For more information please contact:

Margaret Dormer-Steenson

VP Sales & Marketing

Merlino Italian Baking Company

Office 206.284.0744 x202

Margaret@merlinobaking. com

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